This project was about developing a collection for a new brand called Versace Clash. This brand is about a clash between the luxury brand Versace and sportswear brand Nike. Versace Clash can be described as a powerfull mix of tradition and contemporary technologies that, together, cause a visual form of friction.
Core values of the Versace Clash brand:
For this new Versace Clash brand a concept, called GLITCHED, has been developed. The images show a visual form of friction between tradition and the contemporary. A form of friction that is caused by a discontinuation whereby different kinds of materials, colors and shapes are combined.