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Design Project

This project was about developing a collection for a new brand called Versace Clash. This brand is about a clash between the luxury brand Versace and sportswear brand Nike. Versace Clash can be described as a powerfull mix of tradition and contemporary technologies that, together, cause a visual form of friction. 

Core values of the Versace Clash brand:

  • Powerfull

  • Borderless

  • Friction

  • Dynamic

For this new Versace Clash brand a concept, called GLITCHED, has been developed. The images show a visual form of friction between tradition and the contemporary. A form of friction that is caused by a discontinuation whereby different kinds of materials, colors and shapes are combined. 

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