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Merel van Marken Lichtenbelt
Artistic researcher and (digital) fashion designer with a passion for dance
Glitched
Design Project
This project was about developing a collection for a new brand called Versace Clash. This brand is about a clash between the luxury brand Versace and sportswear brand Nike. Versace Clash can be described as a powerfull mix of tradition and contemporary technologies that, together, cause a visual form of friction.
Core values of the Versace Clash brand:
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Powerfull
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Borderless
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Friction
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Dynamic
For this new Versace Clash brand a concept, called GLITCHED, has been developed. The images show a visual form of friction between tradition and the contemporary. A form of friction that is caused by a discontinuation whereby different kinds of materials, colors and shapes are combined.
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